Promoter Holdings refer to the number of stocks held by the promoters or the entities of a company. Promoters are highly established personal who often hold controlling stake over a company and in some cases, are also the senior executives of the company. Understanding the trends of promoter holdings can be highly fruitful to an investor as it signifies the growth and projection of a script. Under this column, there are two major components which are :

1. Total Promoter Holding 
2. Pledged Promoter Holding

For example, the below image gives the trend for Hindustan Unilever which is an FMCG organisation 


Under the Holdings trend, you can notice that the Total Promoter Holding has had a significant decrease over the last 6 months which projects a negative connotation to the investors. 

To understand more on Promoter Holdings and how it is often interpreted - Click here

To learn more on Pledged Promoter Holdings - click here