What is the type of personality followed by market segment?
V
Vinisha Singh
started a topic
4 months ago
Questions that ask about personality characteristics uncover “who” the segments are. Are they adventurous, shy, trendy, peacemakers, or assertive? Where do respondents fall on tech adoption? Are they technologically advanced or late adopters? Asking about spending habits (e.g. tends to spend money even when they don’t have it or tends to save money) can reveal segments that are more spend-thrift oriented or frugal. Political leaning also aids in revealing who the segments are.
Vinisha Singh
Questions that ask about personality characteristics uncover “who” the segments are. Are they adventurous, shy, trendy, peacemakers, or assertive? Where do respondents fall on tech adoption? Are they technologically advanced or late adopters? Asking about spending habits (e.g. tends to spend money even when they don’t have it or tends to save money) can reveal segments that are more spend-thrift oriented or frugal. Political leaning also aids in revealing who the segments are.