What are the psychographics followed by market segment?
V
Vinisha Singh
started a topic
6 months ago
Psychographics consist of questions regarding interests, hobbies, beliefs, attitudes, and feelings. This type of question dives deeper into the psychology of the segment; it assists researchers in understanding the why behind the why. Survey questions may ask respondents to select the activities they are interested in or the hobbies they currently have. Beliefs and attitudes can be assessed on a wide range of topics. Feelings about current events, using the product, and the political atmosphere, among other topics, are good questions to illuminate segment motivations.
Vinisha Singh
Psychographics consist of questions regarding interests, hobbies, beliefs, attitudes, and feelings. This type of question dives deeper into the psychology of the segment; it assists researchers in understanding the why behind the why. Survey questions may ask respondents to select the activities they are interested in or the hobbies they currently have. Beliefs and attitudes can be assessed on a wide range of topics. Feelings about current events, using the product, and the political atmosphere, among other topics, are good questions to illuminate segment motivations.