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What is the need of market segment?

Needs-based questions seek to understand consumers’ product needs, shopping experience needs, general life needs, pain points, or product benefits. Questions involving product attribute importance or feature importance investigate product needs. Questions regarding the importance of delivery, shopping online, payment method options, and so forth help to understand the shopping experience. Asking respondents about major life changes pinpoints consumer needs during certain times in their life. Pain points with current products uncover areas of opportunity to meet consumers’ current needs. Current product benefits reveal needs that are being met.

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